Friday, June 12, 2009

Introducing TriJuniors

On June 21st, 2009, TriJuniors will be born. TriJuniors is committed to promoting and developing the sport of triathlon among high school age youth, (13-18), in a team atmosphere, from beginner to elite ability levels, based in San Diego.

Athletes in the TriJuniors program will build skills and learn goal setting and pursuing goals. With hard work and fun, young triathletes will build a healthy lifestyle from their experiences in this positive environment for personal growth both in the sport, and in life.

TriJuniors will also support certain athletes displaying a desire and potential ability to compete at the highest level of the sport for their age, with a more focused and determined training regimen and development protocol toward ITU draft-legal triathlon.

Yesterday, I spoke about my desires and passions to grow the sport, and there are few ways better to help grow the sport than bringing it to our youth. San Diego is the birthplace and mecca of the sport of triathlon, but bolsters not a single youth team or program in its area. In my opinion, that’s embarrassing and a shame. I have decided to change that.

This team is not just going to be a team of young athletes which trains and races though. This team will set the standard and raise the bar when it comes to utilizing and leveraging social media to bring about sponsors, promote current sponsors, and promote the sport. After all, the team will be made of teenagers, and they always seem to be ahead of the curve when it comes to technology and social media.

I am happy and proud to lead this charge, but I won’t be able to do it alone. I’m asking for your help in getting this team going, and making it happen. Here are ways you can help:

• Tell people you know about us! If you want to expose youth in San Diego to our sport, then tell them about us! Tell their parents too!
• Follow our Twitter account, @TriJuniors or
• Promote our Twitter account, especially on Follow Fridays
• Become a fan our Facebook page:
• Promote our Facebook page to others

So why the big social media push? Because this team will be directed at youth, giving them amazing experiences in the sport, and the more presence we have, the better the benefits and experiences we can deliver the kids involved in our program.

Our website development is a little behind schedule, (not surprising), but by next week you can see and follow us at You can always follow us at the above mentioned social media pages. Registration for the team will be available on the website by next week, but in the meantime, parents interested in registering their kids will be able to do so by contacting me directly, at

Why does the season for the team only last 3 months? This is because the team is just getting started, and the summer months coincide with kids having the free time available to participate in the sport. It also helps to grow the team without as many conflicts with school sports programs. Eventually, I would like to see the team grow to a year-round program, but at this point I must start small. Also, there is no model for me to follow. I am creating the model for youth programs here in Southern California.

I also have no idea how well received this will be. I could have no kids at all, or just one. But if I have one, I will make it a great experience for that one! I could have 20. I am hopeful to get 10 kids for the season, but however many we get, we get.

Our race schedule will try to expose the kids to many different events, distances, and styles of racing, from non-drafting to draft-legal, Aquathlons to triathlons.

TriJuniors 2009 Race Schedule (Subject to change)

- Strawberry Fields Triathlon, July 19th, 2009 (Junior Elite Cup)
- TCSD Monthly Club Races
- TCSD Monthly Aquathlons
- Solana Beach Triathlon, July 26th, 2009
- Imperial Beach Triathlon, August 23rd, 2009
- Nautica Malibu Triathlon, September 19th & 20th, 2009

Membership for the season is $600. The season runs from June 21st to September 20th.

What do young triathletes get for $600?
- Coached workouts (minimum 2 per week, 4 max, depending on race schedule)
- FREE account, for training log and training plan
- Training plans built specific to their needs and race goals
- T-Shirts, apparel, and other TriJuniors specific items, (based on availability)
- Triathlon Club of San Diego Membership
- Potential sponsor products, (based on availability,)
- Sponsor discounts for young triathlete and their families
- Team environment for growing socially and physically
- Discounted race entry fees, (based on negotiated amounts)
- More to be announced as sponsorship deals are finalized

Due to the athlete numbers not being known at this point, sponsorships and the depth of sponsorships are still being negotiated. Stay tuned for more, because they will be announced as they get finalized.

So that’s the big announcement. More to come on this topic, and I am happy to answer questions here, or via Twitter and Facebook. So please help me spread the word!

Thanks for your support with this endeavor!

Coach Vance


ramon said...

Very exciting Jim! Those kids are going to be stoked to have a coach of your caliber and experience. I'm excited for them because I already know what their getting with you being their coach. Very Cool!!

Ty said...

What a great idea Jim! And you're just the person to take on this challenge given your breadth of knowledge and experience teaching.

I will happily pass the word around and try my best to help you be successful!

Sara Cox Landolt said...

So cool! Our oldest did his first youth triathlon at age 5. He was nervous pre-race, but improved once Ken & I got out of his way. He finished the race with a huge smile. He surprised himself, and now has this experience to help him face other intimidating events/life stages. What a rewarding sport! You can see a picture of him crossing the finishline at
What the Finish Feels Like